Digital Marketing Executive, Mervue Laboratories and Inform Nutrition

Location: Cork, Ireland (on-site)

Employment Type: Full-Time, Permanent

Working Pattern:

3 days/week dedicated to Mervue Laboratories
2 days/week dedicated to Inform Nutrition       

About The Group and Companies

We are a leading Irish manufacturer of high-quality nutraceuticals, proud to export our products to over 60 countries worldwide. Driven by science and quality, our group operates two distinct companies with unique brand identities and target markets under our organisational umbrella.

We are seeking a creative, analytical, and self-motivated Digital Marketing Executive to drive and elevate the online and social media presence for both companies across Irish and global markets.

Mervue Laboratories specialise in developing, formulating and manufacturing veterinary approved nutraceutical products and supplements to support animal wellness, performance and recovery. Our product lines serve a range of animal sectors including Pets, Equine, Production Animals such as Cattle, Calves, Sheep, Pigs and Poultry.

Inform Nutrition is Ireland’s leading manufacturer of animal premix and feed additive products across the whole range of species, including Cattle, Calves, Sheep, Pigs, Poultry, and Horses. The success of Inform Nutrition is based on manufacturing the highest quality premix and feed additive products and supplements.

The Role:

This role splits time (3 days/week with Mervue Laboratories and 2 days/week with Inform Nutrition) to drive the digital and social media presence for both businesses under one supportive organisational structure. You will report to the Marketing Manager work closely with the commercial and regulatory teams in both companies, and receive regular strategic direction while holding meaningful ownership of day-to-day delivery.

Role Overview

You will take end-to-end ownership of digital content, social media channels, and online campaigns for the two separate companies within the group. The ideal candidate understands how to tailor messaging for B2B and B2C nutraceutical audiences while ensuring compliance with health, wellness, and regulatory marketing guidelines in conjunction with the regulatory team.

Key Responsibilities

• Social Media Management: Plan, create, and schedule engaging content across LinkedIn, Instagram, Facebook, TikTok, and YouTube for both companies.
• Multi-Brand Content Creation: Work with the marketing teams of both companies to draft high-quality copy, graphic assets, and short-form video (Reels, Shorts) tailored to health conscious consumers and B2B export partners.
• Field Content Capture: Capture original video and photography on-site — at farms, stables, feed mills, trials and customer premises — and turn it into authentic short-form content for both brands.
• Website & SEO Optimisation: Maintain website content via CMS (e.g. WordPress/Shopify), write optimised blog posts, and implement basic SEO strategies to drive organic traffic.
• Email & Database Marketing: Plan and deliver email campaigns and newsletters, and build and maintain segmented customer, distributor and prospect databases.
• Paid Campaigns: Plan and execute paid social and Search Ads (Google Ads, Meta Ads) to support brand awareness and lead generation across international markets.
• International Reach: Tailor digital strategies to support local brand awareness in key export regions across 60+ countries.
• Analytics & Reporting: Track, analyse, and report on campaign performance, web traffic, and social media ROI using Google Analytics and native platform tools.
• Community Management: Engage with followers, respond to enquiries promptly, and build active online communities around health, wellness, and nutrition.

Requirements & Qualifications

• Experience: 2–4 years of experience in a digital marketing role, managing multi-platform social channels and content campaigns.
• Industry Knowledge: Prior experience or strong interest in health, wellness, nutraceuticals, food science, or pharmaceuticals is a distinct advantage.
• Content Skills: Solid copywriter with basic visual design (Canva/Adobe Suite) and video editing capabilities for social platforms.
• Attributes: Curious, organised and commercially aware, comfortable picking up a camera, meeting customers on-site and learning technical subject matter quickly. You do not need to arrive as an animal nutrition expert.
• Tools: Familiarity with CMS platforms, Google Analytics, social scheduling tools (e.g. Buffer, Hootsuite), and ad platforms (Meta Business Suite, Google Ads).
• Travel & Licence: Full clean driving licence and willingness to travel for on-site content capture, customer visits and trade events, with occasional international travel to export markets. Approved expenses covered.
• Regulated Marketing: Comfortable working within claims and labelling constraints for veterinary and feed products, in conjunction with the regulatory team.
• Education: Degree in Marketing, Digital Media, Business, or a related field.

What We Offer

The Opportunity: Broader ownership and variety than a narrowly defined social media position, across two established brands exporting to over 60 countries. This is not a graduate placement or a desk-only content role.

How to Apply

Send your CV and a short portfolio or examples of social, video or campaign work to hr@mervuelab.com
Closing date: 25^th September 2026.